It occurred to Jen Amos that despite her involvement in community organizations and events that celebrated her Filipino and American identities, she needed something more.
“As a Filipino American woman, I’ve been told to be or do many things: Be American. Be Filipino. Know your history. Speak Filipino. Know your family roots. Don’t ask questions. Visit the Philippines more often. Lighten my skin. Lose weight. Get a stable job. …On and on and on. All of these kind, good intentioned suggestions and not once was I told, ‘Just be who you are. You are enough,’” she says. “With The Filipino American Woman Project, we celebrate the Filipino American women as they already are. Our underlying message is: You are enough, and we want to celebrate you by sharing your story.”
She started The Filipino American Woman Project last year through her online marketing agency, Social Turtles, and uses Facebook Live to broadcast the show with interviews featuring other women who identify as Filipino and American. After looking online to learn more about the history of women like her, who came before her, and coming up mostly empty, she decided to have women speak for themselves on what it means to be part of this community.
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We were excited to have featured The Filipino American Woman project as a model to leveraging Facebook Groups to grow Facebook Pages at the Ladypreneurs Network and the GSD Video Challenge.
Watch our case study presentations now by clicking the images below.
Click here to watch the Case Study Presentation at The Ladypreneur Network
Click here to watch the Case Study Presentation at the GSD Video Challenge
On November 4th, Jen Amos presented her case study, The Filipino American Woman (TFAW) Project, and how businesses can utilize Facebook Live to gain organic exposure.
The TFAW Project is a movement dedicated to women in America of Filipino descent. Together, they define what it means to be a Filipino-American woman by telling their stories through Facebook Live and upcoming book.
Since it began in early January 2017*, the TFAW Project Facebook Live show has…
- been shared 280+ times
- engaged with 1,300+ comments
- received 3,300+ video likes
- reached 71,000+ unique users
- surpassed 124,000+ total impressions
- accomplished these insights with only 25 Facebook Live episodes!
- *Insights last updated on November 4th, 2017
Off of Facebook Live the project…
They’ve also been featured on…
Back in early 2015, I did a case study on the Social Turtles Instagram account (@socialturtles). At the end of that first case study, we humbly grew our following to 400+. Intrigued by our results, we kept the case study going and within 12 months, grew our following to an additional 7500+! What you’re about to download are the slides of my last presentation on our case study. While attendees paid $100 to attend and see these slides, I’m giving them to you for FREE.
Click here to download our slides now!